SanFransokyo SQUARE

Disney California Adventure Park’s Pacific Wharf was recently reimagined as San Fransokyo Square, inspired by Big Hero 6. The square features meet and greets with Hiro and Baymax, new F&B and restaurant names, a merchandise store, and themed decor. To encase all of this, we created a travel-inspired campaign, using stickers and stamps to showcase San Fransokyo as a real travel destination.