ComFORTable

My team and I created a new brand and product to solve the problem of “building a home,” prompted by SCAD StartUp 2019.

Concept:

The ComFORTable is a customizable tent that folds into a book bag, designed for children who live in two homes due to divorce.

Comfortable allows each child to build, customize and add-on to their own space, giving them control and consistency between two homes. It also has a "split cost" feature at checkout to keep the contact between both parents as smooth as possible.

Prototype:

Product Shot:

Winner-Winner-Chicken-Dinner:

Art Director: Laney Roberts

Copywriter: CarrieAnna Kuldell

UX Designer: Harsh Sengal

Interactive Designer (MFA): Johanna Suarez

Design Management (MFA): Neha Tadepalli